Terms of Service

Effective Date: June 10, 2026

Plain-English summary: By using PrimalSales.ai, you agree to these terms. We provide the platform "as-is," you pay us monthly, you can cancel within 14 days for a full refund, and disputes go to arbitration in Miami, Florida. If you opt in to SMS, you can reply STOP at any time to unsubscribe. Read the full document below for the binding details.

These Terms of Service ("Terms") are a binding legal agreement between you ("Customer," "you," or "your") and Primal Sales AI, LLC, a Florida limited liability company ("PrimalSales," "we," "us," or "our"), governing your access to and use of the PrimalSales.ai platform, website, and related services (collectively, the "Service").

By creating an account, accessing the Service, or clicking "I Agree" (or similar language) during signup, you represent that (a) you have read and understood these Terms, (b) you have the legal authority to enter into this agreement on behalf of yourself or the entity you represent, and (c) you agree to be bound by these Terms.

If you do not agree to these Terms, do not use the Service.

1. The Service

1.1 What We Provide

PrimalSales.ai is a multi-tenant software-as-a-service platform that provides AI-powered sales training, coaching, pipeline intelligence, and related sales operations tools. The Service includes the website at primalsales.ai, the application itself, supporting APIs, and any related documentation, updates, and support services.

1.2 Account Registration

To use the Service, you must create an account. You agree to provide accurate, current, and complete information and to keep this information updated. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account.

1.3 Eligibility

You must be at least 18 years old and have legal capacity to enter into binding contracts. By using the Service, you represent that you meet these requirements. The Service is intended for business use; consumer use is not supported.

1.4 Authorized Users

Your subscription includes a specific number of seats for individual users ("Authorized Users"). Each Authorized User must have their own login credentials and may not share access. You are responsible for the conduct of all Authorized Users and any activity performed under your account.

2. Subscription, Fees, and Payment

2.1 Subscription Plans

The Service is offered on a monthly or annual subscription basis. Current pricing is published at primalsales.ai and is subject to the rate in effect at the time of your subscription. Founding member rates, if applicable, will be confirmed in your order confirmation.

2.2 Auto-Renewal

Your subscription will automatically renew at the end of each billing period (monthly or annually) at the then-current rate, unless you cancel before the renewal date. By subscribing, you authorize us to charge your payment method on a recurring basis until you cancel.

2.3 Cancellation

You may cancel your subscription at any time through your account settings or by emailing [email protected]. Cancellation takes effect at the end of your current billing period; you retain access through that date. We do not provide pro-rated refunds for partial periods, except as described in our Refund Policy.

2.4 Money-Back Guarantee

New subscribers may request a full refund within 14 days of their initial subscription, provided the request is made in writing to [email protected]. After 14 days, refunds are at our discretion. See the Refund Policy for full terms.

2.5 Founding Member Pricing

If you have been granted founding member status, your subscription rate is locked at the rate confirmed in your order. We will not increase your rate for the life of your subscription, provided you maintain continuous active subscription status. If you cancel and later re-subscribe, founding member pricing does not apply to the new subscription.

2.6 Taxes

Fees are exclusive of applicable taxes. You are responsible for paying any sales, use, value-added, or similar taxes assessed in connection with your subscription, except for taxes on our net income.

2.7 Late Payment

If we are unable to charge your payment method, we may suspend the Service after 7 days and terminate your account after 30 days. Reactivation may require payment of all outstanding fees plus a reactivation fee.

3. Customer Data

3.1 Your Data

"Customer Data" means all data, content, and information that you, your Authorized Users, or your CRM systems input, upload, or transmit to the Service. This includes prospect contact information, deal records, call transcripts, email content, and methodology configurations.

3.2 Ownership

You own your Customer Data. We claim no ownership rights to it.

3.3 License to Us

You grant PrimalSales a worldwide, non-exclusive, royalty-free license to access, copy, store, transmit, modify, and display Customer Data solely as necessary to (a) provide the Service to you, (b) operate and improve the Service, including AI model training on de-identified and aggregated data, (c) comply with legal obligations, and (d) enforce these Terms. This license terminates when you delete the data or terminate your account, except as described in Section 3.6.

3.4 Aggregated and De-Identified Data

We may collect, use, and share aggregated and de-identified data derived from Customer Data for any lawful business purpose, including analytics, benchmarking, product improvement, and AI model training. Aggregated and de-identified data does not identify you, your Authorized Users, or your prospects.

3.5 Customer Responsibilities

You are solely responsible for the legality, accuracy, and quality of your Customer Data. You represent and warrant that:

You have all necessary rights, consents, and permissions to upload Customer Data to the Service;

Your collection, use, and transmission of Customer Data complies with all applicable laws, including data protection laws (CCPA, CPRA, state privacy laws, and equivalents);

You have provided required notices and obtained required consents from individuals whose information is in Customer Data, including call participants for any recorded or transcribed calls;

You will not upload Customer Data that infringes third-party rights, contains malicious code, or violates our Acceptable Use Policy.

3.6 Data Retention and Deletion

While your subscription is active, we retain Customer Data as long as needed to provide the Service. After termination, we will retain Customer Data for 30 days to allow for export or reactivation, then permanently delete it, except where retention is required by law. You may request earlier deletion by emailing [email protected].

3.7 Security

We implement and maintain reasonable administrative, physical, and technical safeguards designed to protect Customer Data. Despite these measures, no system is perfectly secure. You acknowledge that you transmit data to the Service at your own risk.

4. AI and Automated Processing

4.1 AI-Generated Content

The Service uses artificial intelligence and machine learning, including third-party AI services (such as Anthropic's Claude API and OpenAI), to generate coaching recommendations, email drafts, training content, and other outputs. AI-generated content may contain errors, inaccuracies, or unexpected results.

4.2 Customer Review Required

You are solely responsible for reviewing, editing, and approving any AI-generated content before relying on it, sending it externally, or using it in business decisions. We make no representations about the accuracy, completeness, or fitness of AI outputs for any particular purpose.

4.3 Third-Party AI Services

By using AI-powered features, you acknowledge that Customer Data may be transmitted to third-party AI providers under their respective terms of service and privacy policies. We have agreements with these providers prohibiting them from using your data to train their general-purpose AI models, but we cannot guarantee their compliance.

5. Intellectual Property

5.1 Our Property

The Service, including all software, code, designs, methodologies, content, trademarks, logos, and the Primal Closing Model framework, is and remains the exclusive property of Primal Sales AI, LLC and its licensors. These Terms grant you a limited, revocable, non-exclusive, non-transferable license to use the Service during your subscription, subject to these Terms.

5.2 Restrictions

You may not (a) reverse-engineer, decompile, or attempt to extract source code from the Service; (b) copy, modify, or create derivative works of the Service; (c) resell, sublicense, or commercially redistribute access; (d) use the Service to build a competing product; (e) remove or alter any proprietary notices; or (f) use the Service for any unlawful purpose or in violation of these Terms.

5.3 Feedback

If you provide feedback, suggestions, or feature requests, you grant us a perpetual, irrevocable, royalty-free license to use that feedback for any purpose, including incorporation into the Service, without compensation or attribution.

6. Acceptable Use

Your use of the Service must comply with our Acceptable Use Policy, which is incorporated into these Terms by reference. Violations may result in suspension or termination of your account.

7. Third-Party Integrations

The Service may integrate with third-party services (such as HubSpot, Salesforce, GoHighLevel, Gmail, Slack, Calendly, Stripe, and others). Your use of these integrations is subject to the third party's terms and privacy practices. We are not responsible for the availability, accuracy, or behavior of third-party services.

8. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, PRIMALSALES DISCLAIMS ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WE DO NOT WARRANT THAT (a) THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE FROM HARMFUL COMPONENTS; (b) AI-GENERATED CONTENT WILL BE ACCURATE OR FIT FOR YOUR PURPOSES; (c) THE SERVICE WILL MEET YOUR REQUIREMENTS OR ACHIEVE ANY PARTICULAR SALES OUTCOMES; OR (d) DEFECTS WILL BE CORRECTED.

NO ADVICE OR INFORMATION OBTAINED FROM US OR THROUGH THE SERVICE CREATES ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL PRIMALSALES, ITS OFFICERS, EMPLOYEES, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST DATA, BUSINESS INTERRUPTION, OR LOSS OF GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (a) THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM AROSE, OR (b) FIFTY THOUSAND DOLLARS ($50,000).

THESE LIMITATIONS APPLY REGARDLESS OF THE LEGAL THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF A LIMITED REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

10. Indemnification

You agree to indemnify, defend, and hold harmless PrimalSales and its officers, employees, contractors, and agents from any claims, losses, damages, liabilities, and expenses (including reasonable attorneys' fees) arising from or related to: (a) your use of the Service; (b) your Customer Data; (c) your violation of these Terms or the Acceptable Use Policy; (d) your violation of applicable law; or (e) your violation of any third-party right, including privacy rights of individuals whose data appears in your Customer Data.

11. Term and Termination

11.1 Term

These Terms remain in effect from the date you accept them until terminated as set forth below.

11.2 Termination by You

You may terminate your account at any time as described in Section 2.3.

11.3 Termination by Us

We may suspend or terminate your account immediately, with or without notice, if (a) you breach these Terms or the Acceptable Use Policy; (b) you fail to pay fees when due; (c) we believe your conduct creates legal risk to PrimalSales or harm to other users; or (d) we are required to do so by law.

11.4 Effect of Termination

Upon termination, your right to use the Service ends immediately. Sections that by their nature should survive termination (including ownership, payment of accrued fees, disclaimers, limitation of liability, indemnification, dispute resolution, and governing law) will survive.

12. Governing Law and Dispute Resolution

12.1 Governing Law

These Terms are governed by the laws of the State of Florida, USA, without regard to conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

12.2 Mandatory Arbitration

Any dispute arising from or related to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration will take place in Miami, Florida, before a single arbitrator. Judgment on the award may be entered in any court of competent jurisdiction.

12.3 Class Action Waiver

YOU AGREE TO BRING CLAIMS AGAINST US ONLY IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION. The arbitrator may not consolidate claims or preside over any form of representative or class proceeding.

12.4 Exception for Equitable Relief

Either party may seek injunctive or equitable relief in a court of competent jurisdiction in Miami-Dade County, Florida, to prevent actual or threatened infringement, misappropriation, or violation of intellectual property rights or breaches of confidentiality obligations.

12.5 Time Limit

Any claim arising from these Terms must be brought within one (1) year after the cause of action arises, or be permanently barred.

13. General Provisions

13.1 Modifications

We may update these Terms from time to time. Material changes will be notified by email or in-app notice at least 30 days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree, you must stop using the Service.

13.2 Entire Agreement

These Terms, together with the Privacy Policy, Acceptable Use Policy, Refund Policy, and any order forms or addenda we sign, constitute the entire agreement between you and PrimalSales regarding the Service and supersede all prior agreements.

13.3 Severability

If any provision is found unenforceable, the remaining provisions remain in full effect.

13.4 No Waiver

Our failure to enforce any provision is not a waiver of our right to enforce it later.

13.5 Assignment

You may not assign these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

13.6 Force Majeure

We are not liable for failures or delays caused by events beyond our reasonable control, including acts of God, natural disasters, war, terrorism, riots, government action, labor disputes, internet outages, or third-party service failures.

13.7 Notices

Notices to you may be delivered by email to the address on your account. Notices to us must be sent to [email protected].

13.8 Contact

For questions about these Terms, contact us at [email protected].

14. SMS Terms

By opting in to receive SMS messages from Primal Sales AI, LLC, you agree to receive text messages related to account notifications, onboarding assistance, support responses, billing alerts, and service updates. If you separately opt in to marketing messages, you may also receive promotional texts, special offers, and platform updates.

You can cancel the SMS service at any time by texting STOP to +1 305-776-4566. After you send the STOP message, we will send a confirmation that you have been unsubscribed. You will then no longer receive SMS messages from us. To opt back in, complete the consent form again on our website.

If you are experiencing issues with the messaging program, reply HELP for assistance, or contact us directly at [email protected] or +1 305-776-4566.

Message frequency may vary. Message and data rates may apply for any messages sent to or from you. If you have questions about your text plan or data plan, contact your wireless provider.

Wireless carriers are not liable for delayed or undelivered messages.

You must be at least 18 years old to use our SMS services.

Consent to receive SMS messages is not a condition of purchase. SMS opt-in consent and phone numbers collected for SMS purposes will not be shared with third parties or affiliates for marketing or promotional purposes.

For privacy information related to our SMS program, please review our Privacy Policy at https://go.primalsales.ai/privacy-page.

Primal Sales AI, LLC · A Florida Limited Liability Company